FME Rebrands as FORGE

FME Architecture + Design is pleased to announce it has rebranded as FORGE.

“We live in an ever-evolving experience economy and FORGE represents our commitment to furthering the stakeholder experience to meet the demands of our clients and communities,” said Eric Ibsen, chief design officer. “Our new name encompasses all aspects of our business and is reflected in our client interaction and internal culture. We are in fact forging ahead, utilizing new and innovative approaches to both creative and technical design and to the changing needs of our business.”

Founded in 1980, FME Architecture + Design has been building award-winning Bay Area projects that have solved unique design challenges for both new developments and revitalized spaces. Key projects in the area include The Battery and VF Outdoor and interior design services for DPR Construction and TEECOM.

“We thrive on challenging architectural and interior projects that require a high-quality design and the management of aggressive schedules and complex budgets. We are consistently encouraging our employees to be bold and daring and believe that communication is the cornerstone to success. This belief is seen in the flexible and open way in which our teams work with one another and in our approach to management,” said Chief Financial Officer Andrew Wilson. “FORGE is the manifestation of those core beliefs and provides a new approach to marketing the firm to clients, potential clients and the industry at large.”

To determine the new name, clients and contacts were enlisted to serve on an advisory board to lend their opinions on how they saw the firm and what they wanted to see change. The decision was a direct reflection of those conversations, further highlighting the brand’s promise to promote client interaction and participation.

“We are so excited by how it all came together and are incredibly grateful that we have such engaged clients,” said Vanessa Pelletier, brand manager. “The rebrand was a deliberate and thoughtful exercise that was the result of a rigorous client feedback process. The outcome is a new internal direction that honors who we are today as a company.”